Baywin.gr - Bayer Crop Science

Need for:

• Reward of loyal Bayer end-buyers (farmers)
• Sales increase of Bayer’s agricultural products
• New digital channel development that would increase loyalty among Bayer’s end-buyers

What we did:

• Front-end environment for members sign up, input and redemption of bonus codes
• Back-end platform for content management, members’ management and analytics
• Fully dedicated Call Center operated by idcs, serving thousands of farmers

Results for the client:

• A unique solution that provides Bayer Hellas with a robust and easy-to-use loyalty platform, serving as personalized marketing and sales insights tool that can support decision making