Search Engine Optimization (SEO)
SEO stands as the acronym stands for Search Engine Optimization and it is the result of all related actions that webmasters make to succeed the best ranking of their websites.
This highly demanding area of practice, influences websites rankings and visibility on search engines, like Google and AI/LLM agents like ChatGPT and Gemini. SEO is a crucial element of a digital marketing strategy.
Engineered SEO, Exceptional Results
Our team has created and implemented a unique SEO methodology that delivers the best possible results even to the most complicated projects.
Our main advantage is the number of SEO contracts that we maintain and have delivered over the years. We have a strong portfolio on providing SEO contracts specialized but not limited to local SERP goals for websites in several industries. Our white hat only practices, deliver successful and competitive long-term results to our clients.
Words like Moz, Semrush Google Search Console, content optimization, technical practices (on-page), page speed, UX, off-page practices are just part of our daily professional lives.
Research, results and accountability
To succeed in the best possible result for your website you should collaborate with a team that combine technical skills and SEO experience. Our team has based its success to an efficient methodology that includes the major steps to deliver robust and successful results. Listen/Learn, Research, Define, Optimize, Measure/Analyse & Adapt (LeRDOMA) is the high-level description of several actions that are included in an SEO project.
Our SEO Methodology: LeRDOMA
Achieving consistent performance and delivering value through digital channels requires not only effective actions but also a structured methodology. Many established business methodologies like PDCA, Six Sigma, or DMAIC provide structured approaches to internal process optimization. Inspired by these models, we’ve developed our own methodology specifically designed for SEO.
We treat every website we optimize as a standalone project, broken down into clearly defined tasks. Based on our experience, we created a six-step, performance-oriented process called LeRDOMA, short for:
Listen & Learn, Research, Define, Optimize, Measure & Analyse, Adapt.
This approach helps us deliver real SEO results, reduce unnecessary effort and cost, and ensure long-term adaptability. Here's a quick overview of each step:
1. Listen & Learn
We start by listening carefully. Your input helps us understand your business, your content priorities, and your digital goals. Through targeted questions, we collect all essential data before diving into the strategy.
2. Research
With this input, we conduct a thorough analysis of your market and competitors-both content-wise (keyword research, content gaps) and technically (SEO audit, performance checks). In-depth research allows us to build a strong foundation, helping prevent unnecessary future revisions and keeping the overall cost down.
3. Define
Next, we outline the goals, KPIs, and key actions to take. This definition phase transforms research into a clear SEO roadmap, aligned with your business objectives.
4. Optimize
We now implement technical, structural, and content improvements. Depending on your goals, we may adjust the layout, update graphics or code, and enhance both on-page and off-page SEO signals. At this stage, we also submit your site to search engines and relevant platforms defined earlier.
5. Measure & Analyse
With tracking tools in place, we monitor your site’s performance based on the agreed KPIs. We provide detailed reports containing both quantitative metrics and qualitative insights, allowing us to assess progress and identify opportunities.
6. Adapt
SEO is never static. Search engines evolve constantly, and so should your strategy. We use the insights gained to adapt and refine your SEO actions periodically-ensuring your site remains competitive, visible, and aligned with new algorithmic changes.
Why LeRDOMA Works
Our LeRDOMA methodology allows us to minimize wasted time and cost, focus efforts on what matters, and deliver better SEO performance over time. Most importantly, it ensures that SEO isn’t just a one-off task. It's a continuous, measurable process that evolves with your business and the digital landscape.